The Trend Toward Consumer-Paid Sampling
Suppliers offer new sampling solutions that deliver an elevated user experience and brand recognition — and consumers are willing to pay for them.
By: Marie Redding, Senior Editor – August 30, 2019
Sample packages have always had a place in beauty marketing. Demand was fueled by the popularity of subscription boxes at first, as well as the surge in online shopping.
Now, most beauty and fragrance samples are either requested, sold, or sent to beauty fans in subscription boxes.
“Sampling has become an expected norm of the beauty business,” says Jaimee Given, marketing manager, Beauty, North America, Aptar. In the age of ecommerce, samples take the place of an in-store “brand experience” at home. Read more…
S1 E12 – TruBrain
MVP – Most Valuable Partner – April 2017
TruBrain CEO, Chris Thompson is giving the MVP panel food for thought…literally with TruBrain. He’s aiming to measure how fast and powerful the MVP brain truly is before and after the TruBrain treatment.
Package for Success
How to Stand Out in an Increasingly Complex World
By: Laurie Petersen – September 20, 2017
Whole Foods Magazine
The role packaging plays in food, HABA and supplement success can be as important as what’s inside. Change your look and product sales can grow, but a misstep can cost you in lost revenue and damage to your brand.
An optimized redesign generates an average 5.5% lift in revenue, according to research by Nielsen. Still, 90% of redesigns fail to deliver meaningful sales improvement and 50% harm brand perception. Read more…
2013 SOFI Gold Winner
Outstanding Innovation in Packaging Design or Function
May 28, 2013
These convenient grab-and-go packets made from 100 percent post-consumer recycled paper and 100 percent water-soluble ink, are filled with pure, raw tupelo honey harvested only a few weeks each year from the Apalachicola River Basin in North Florida. Each 10-milliliter packet has a hive code that lets consumers trace the honey to the bee yard of origin. Ideal for travelers, athletes and kids. Read more…
Awards Salute Excellence in Beauty Packaging
By: Jenni Spinner – May 14, 2012
HBA Global, a product development source for the beauty and personal care industry, has announced the finalists of its Annual International Package Design Awards (IPDA). The IPDA Finalists are displayed during the HBA Global Expo & Conference, June 19-21, and the IPDA Winners will be announced at the HBA 20th Anniversary Celebration on Tuesday, June 19 from 4:00 to 5:30 p.m. in the Special Events Hall of the Jacob K. Javits Convention Center in New York. Read more…
Creating Brand Impact With Sample Packaging
By: Aniko Hill – May 3, 2010
In the world of branding, packaging can be one of the most important touch points a consumer interacts with before making a purchase. For lesser-known or start-up companies, packaging is often the first brand touch point a consumer interacts with and can be one of the only opportunities to make an impact. Even for well-known brands, the tactility of a package—along with the brand story and message—can often influence a purchase decision. In sample packaging, this idea is taken to the extreme. Read more…
Xela Pack Gets Demand for Eco-Friendly Items
By: MTKolar – November 1, 2007
Xela Pack Inc. has produced eco-friendly packaging for two decades, but now the Saline-area manufacturer faces surging demand for packaging made from recycled materials from such diverse clients as cruise lines and the makers of herbal pet shampoo. Read more…
Salons Sample New Pack
By: Jim Butschli – April 30, 1999
“We wanted to have something unusual to give to our customers as samples, and this promotion has been a good one for us,” says Regis public relations manager Andrea Johnson.
The sample packs used by Regis come from Xela Pack®, Inc. (Bridgewater, MI). The material used to make them has a total thickness of 12 mils. From the outside in, it consists of paper/linear low-density pe/foil/LLDPE sealant.
Xela Pack refers to these packages as “Coupon Packs.” It forms them from flat, die-cut blanks provided by an unidentified vendor that prints the paper in five colors plus varnish, via letterpress. Read more…